Creative Brief_

• Create a launch strategy and reposition the Reboost Energy Drink brand.

• Design a look that will appeal to all consumers visually marketing the brand as a premium product.

• Determine the best in store positioning & promotions to drives sales and brand awareness.

• Create a launch strategy and reposition the Reboost Energy Drink brand.

• Design a look that will appeal to all consumers visually marketing the brand as a premium product.

• Determine the best in store positioning & promotions to drives sales and brand awareness.

01. Brand Positioning_
02. Key Visuals_
Visual Breakdown_

The two tone can allows for brand and variant representation simultaneously. With Island Fusion Yellow dominating th composition you can be assured of maximum stand-out on shelf.

 

The final product is impactful, fun and will break away from the clutter in-store....leading to more impulse purchases and greater brand awareness. Island Fusion will effectively own the colour yellow, making the colour palette a brand asset all on its own.

03. Activations_
Promotions & Sampling_

Promotional Clothing

The Reboost look is all about creating a styling image for the brand

that appeals to all races and educating the consumer that Reboost is a premium but fun product..

 

Sampling Stations

INSTORE

2x intore sampling stations at various stores within the region

for a period of 6 weeks giving taste samples and promoting on the

spot give away

 

• Buy a pack of reboost ,

  Get 200mb data. - Buy a case get 500mb Data

04. Retail Positioning_
Point of Purchase_

The two tone can allows for brand and variant representation simultaneously. With Island Fusion Yellow dominating th composition you can be assured of maximum stand-out on shelf.

 

The final product is impactful, fun and will break away from the clutter in-store....leading to more impulse purchases and greater brand awareness. Island Fusion will effectively own the colour yellow, making the colour palette a brand asset all on its own.

Return Home_

 © 2015 darynmullett. All Rights Reserved